TL;DR: Jasper (partially) helped us write this article — and we bet you can’t tell. It’s the best AI copywriting tool for just about any kind of written content.
Now… We aren’t telling you to fire your writer(s) and replace them with ChatGPT.
You should do the opposite.
AI won’t hop on a call with you, learn your product, and find a relatable way to sell it. But it will help your marketing team produce higher-quality content faster.
And it’s exactly what the most successful companies in the world use to scale their marketing, dominate the web, and boost their conversion rates.
AI copywriting describes the new class of software that uses advanced algorithms and natural language processing (NLP) to generate human-sounding copy.
The goal of AI copywriting is to create a natural-sounding text that’s optimized for the web or any digital medium.
Ironically, AI copywriting tools aren’t “intelligent” at all — that is, they aren’t capable of producing original ideas.
Instead, they learn through continuous exposure to vast amounts of data from forums, articles, social media posts, newspapers, and other various sources. Jasper, for instance, has read 10% of the internet.
An AI model is trained to analyze this data and learn patterns, grammar, context, and other linguistic nuances.
The more data it’s exposed to, the better it becomes at understanding language and producing human-like content.
When it comes to AI copywriting, the process begins with an AI model that has been trained on large volumes of text data.
This helps it understand different writing styles, tones, and contexts, enabling it to generate content that feels natural and engaging to human readers.
When you hit “Enter,” the AI copywriter will analyze your prompt or previously-generated content to produce an output that matches your request, continues your thought, or adds additional context to your message.
It accomplishes this using natural language processing (NLP), a form of AI that lets the software understand, interpret, and generate text in multiple languages by breaking down and analyzing the structure, meaning, and context of your previous text.
AI copywriting tools have actually been around for a while — OpenAI started working on ChatGPT in 2015, and plenty of AI-powered writing assistants have been used to create content for much longer.
Grammarly, for instance, has been around since 2009, while the first use cases for AI copywriting came about in the early 1980s when PC owners began to use spell checkers.
In that context, marketers (and just about everyone else) have always used AI copywriting tools to review and edit their documents, and to enhance their writing with AI-generated suggestions.
In terms of how we currently think of AI copywriting tools (i.e., powerful, NLP-driven text generators), marketing teams use them just about anywhere the word “content” is thrown around:
Blog post outlines and content planning
Topical research
Social media posts
Video scripts
Ad, email, and website copy
Landing pages
Product pages
Long-form blog posts
White papers
Arguably the most time-saving use cases for AI writing software are research, outlining, and content planning.
Instead of spending hours looking for data, outlining a blog post in Google Docs, or fighting writer’s block in the face of a fast-approaching deadline, marketers can add AI to their existing workflow and cut several hours out of the writing process.
AI language models have been around for several years, but a quick Google Trends search shows us a dramatic increase in popularity in late November 2022.
That’s about the same time ChatGPT was released.
Though marketers have used AI copywriting tools for years, ChatGPT drew significant attention to the space for two reasons:
Elon Musk co-founded the company behind it (need we say more?).
From then on, the general public was completely aware of the unfathomable power of generative text.
Since then, a massive debate ensued.
Some proclaimed AI would kill copywriters’ jobs. Others swore against it in the name of SEO (even though Google doesn’t care about AI content).
In 2023, the controversy died down, and AI content became more commonplace.
AI copywriting tools are no longer reserved for tech-savvy business owners and marketers. They’re anyone’s game, now.
Jasper is the best AI copywriting tool in terms of both quality and features. It offers workflows for any type of content you could possibly need and a chatbot for everything else.
Plus, you can teach it your brand voice, input your own data, and program it to create company-specific content with just a few clicks.
Most recently, the AI tool added a “Jasper Everywhere” plugin that works for anything from emails and Facebook comments to writing directly in a Google Doc.
Related: Jasper.ai Review: 3 Steps, 5 Features, and 10 Pros and Cons on the Best AI Copywriting Tool
Document Editor: Jasper’s document editor is the only AI tool that interacts like Google Docs or Word. When it’s time to let the robot take over, it’ll continue your thoughts with the click of a button. It even has a content improvement function, which you can use to reword your content and refine your voice.
Pre-Built Templates: If you create similar types of content regularly, you can templatize and save it for later. That way, you don’t need to start from scratch every time you need to create something new.
Brand Voice: One of Jasper’s newest features, Brand Voice, allows you to customize your AI copywriter with your own brand’s tone and style. the more data you feed it, the better it gets. It also supports dynamic content in the form of context-aware keywords, so you can have an entirely different experience every time you use Jasper.
Chat: Jasper has a ChatGPT-like chat interface you can use alongside your content workflows. Ask it anything, and it’ll answer with something that feels like real conversation.
SEO Mode: Jasper integrates natively with Surfer SEO, meaning you can optimize your blog posts for search engines without having to leave the app.
Power Mode: On the side of the document editor, you can choose from over 10 different workflows and more than 50 different functions to help you craft everything from sales emails and creative landing pages to social media posts and direct-response ad copy.
Jasper Everywhere: Jasper’s new Chrome extension puts a small logo at the bottom of your screen. Any time you respond to an email, write back a friend, or comment on a video, you can hit CMD + J (or Ctrl + J) and watch it finish your thought with perfect contextual understanding.
Jasper Art: After you input a short description of what you’re looking for, Jasper Art will generate a stunning image based on the text you provide. The more descriptive, the better.
Plagiarism Checker: Throughout your writing process, you can check your AI content for plagiarism with Copyscape, right in Jasper’s UI.
Free Plan: Jasper’s free account offers basic document editing, templatizing, and limited word allowances, ideal for anyone with limited AI copywriting needs.
Creator ($49 per month): For freelancers, marketers, and entrepreneurs who need AI tools that save them time and improve their workflows.
Teams ($125 per month): For small marketing teams that need to generate and repurpose content for their omnichannel strategies.
Business (custom pricing): For agencies and organizations that need secure, scalable AI tools to streamline their content production processes.
All plans (besides the free plan) include unlimited content generation.
Writesonic is similar to Jasper (it even uses the same branding colors), but it’s more geared towards beginners.
The workflows aren’t as complex — all of its workflows boil down to something like choose template -> input prompt -> see your content, which doesn’t give users as much control as Jasper’s document editor.
What sets Writesonic apart is its custom ChatGPT chatbot builder, which learns how to write for you from your own website data.
AI Article Generator: When you give Writesonic information (be it data, statistics, company product information, etc.), it’ll generate plagiarism-free blog posts and landing pages in minutes.
Bulk Generator: Writesonic’s bulk content upload feature enables users to generate hundreds of product descriptions, ad copies, and sales emails in only a few minutes.
Paraphrasing Tool: With Writesonic, you can take any idea from your head or elsewhere on the web and spin it into something fresh and original.
Article Ideas: If you’re having writer’s block, Writesonic takes your information and churns out ideas for you to get started.
Chatbot Builder: Build chatbots with a no-code setup, so you can generate automated customer experiences without any technical training. Writesonic plugs into your website and learns from your data to create responses that sound like you wrote them.
Chatsonic: For those who don’t need to build their own chatbots, Writesonic’s conversational AI bot builds on ChatGPT by adding custom avatars and personas, generating AI images, generating factual responses to customer questions, and using voice commands in a similar interface.
Native Integrations: Writesonic integrates natively with more platforms than any other tool, including DALL-E, WordPress, and Shopify.
Free Plan: The free trial of Writesonic gives users nearly everything they need to use the platform in its entirety, minus GPT-4.
Pro ($12.67 per month minimum): For bloggers, freelancers, and business owners who need the full capabilities of the platform, the pricing scales up with word usage.
Enterprise (custom pricing): For content teams, agencies, and marketing departments that need comprehensive AI copywriting software.
Copy.ai is an AI copywriting tool designed for direct-response copy, short-form content, and landing page optimization.
Its focus on copywriting over content marketing makes writing with it an iterative process — for copywriters who need to organize their research as they build sales pages and series of product descriptions, this is a good thing.
Chat by Copy.ai: Arguably the best AI software in the game for research, Chat lets copywriters ask it anything. It can scrape websites for public data and even answer complex questions, like “What’s the average price for a pair of sunglasses?”
AI-Generated Content: Copy.ai‘s AI article generator creates blog posts, product descriptions, and other copy based on user input. The tool is also great for coming up with ideas — it’ll generate headlines from keywords you enter and content sections from prompts you upload.
Short-Form Content Generation: Whether AI copywriters need social media captions, meta descriptions, or product descriptions, Copy.ai makes it easy to create them in seconds.
Powerful AI Copywriting Templates: Writers can choose from 98 different AI writing tools and 45 templates to assemble truly unique and high-quality content.
Tone Checker: Copy.ai can check for tone and sentiment in copy, helping copywriters ensure the messages they send are appropriate for their target audience. As AI copywriters assemble their pieces, Copy.ai remembers this tone and generates outputs in the same voice.
Text Editing: Once you’re done writing, Copy.ai has 19 tools you can use to optimize, proofread, and tweak your copy. These include helpful functions like “explain like I’m five,” which allows you to paste existing content into the editor and instantly get a simplified version for easier understanding.
Free Plan: For writers who have minimal content needs, the free trial version offers 2,000 words per month.
Pro ($36 per month): For individual copywriters and small teams that need unlimited words of marketing copy to manage their campaigns.
Enterprise (custom): For agencies and large companies that need API access, custom integrations, and endless workflow automation.
While most AI copywriting tools are built for individual marketers and content writers, Copysmith is a content creation platform designed for teams.
It’s more than just an AI article generator — it has collaboration tools, task management features, and insights tools so you can track how your content is performing across multiple channels.
Ideal Copysmith users are ecommerce and DTC brands, agencies, and in-house enterprise marketing teams that need large volumes of varied content types.
Free-Form Smart Editor: For long-form content, Copysmith’s AI content editor helps writers create persuasive and engaging content. You just have to write one paragraph at a time, then it will generate continuations based on what you’ve written.
Ecommerce Copywriting: Copysmith provides an easy way to create product descriptions, bullet points, FAQs, product briefs, titles, and SEO meta descriptions. It also supports technical information and long-form product copywriting.
SEO for Product Content: Using Copysmith, you can optimize ecommerce product copy one page at a time or with a bulk upload. Without losing your brand voice, you can build product pages your customers can actually find on Google.
Google Ads and Shopify Integration: A central selling point for product marketers, Copysmith’s direct integration with Google Ads and Shopify enables teams to create supercharged ad copy with AI copywriting.
Product Information Management: After you write copy, manage all your product content and data in one place, from product titles and descriptions to technical specs, images, and more.
Team Collaboration: One of the only AI copywriting tools designed for teams, Copysmith makes it easy to create content collaboratively and review progress in real-time with text chat, integrated task management, and feedback tools.
Starter ($19 per month): For small brands and teams that need basic AI copywriting and product SEO tools.
Pro ($49 per month): For larger teams who require more customization, bulk editing capabilities, and team collaboration features.
Enterprise (custom pricing): For companies with customized content requirements, Copysmith offers full API access and custom integrations tailored to their needs.
All plans come with a free trial.
Rytr starts as a free AI copywriting tool and scales up with your content needs.
It’s a fantastic choice for social media managers, ecommerce entrepreneurs, and virtual assistants who want to quickly generate social media captions, ad copy, product descriptions, sales emails, SEO meta descriptions, and similar content.
Content Templates: Rytr comes preloaded with 30 content templates, meaning you’ll be able to create several kinds of content in just a few clicks.
SEO: Rytr is unique in that it offers a keyword research tool, as well as Semrush integration, making it easy to optimize content for search engines.
Export Capabilities: Content created with Rytr can be exported in a variety of formats, including HTML, Microsoft Word documents, PDFs, and more.
Tone of Voice Selection: Rytr offers 21 different tones of voice for creating written content in 30+ languages. These options include casual, worried, passionate, and formal to help you tailor your writing to your specific needs.
Plagiarism Checker: Rytr’s plagiarism checker can detect copied content from all over the web, so you can rest assured your copy is original.
Chrome Extension: With its convenient Chrome extension, you can take Rytr anywhere on the web, which lets you generate content directly from your browser.
Free Plan: Rytr’s free plan gives you access to a keyword research tool, 10,000 words per month, and basic AI copywriting features.
Saver ($9 per month): For content teams with consistent needs and more control over their marketing efforts.
Unlimited ($29 per month): For businesses producing high volumes of content, such as agencies and omnichannel marketers.
With the power of artificial intelligence, Anyword helps users generate copy and forecast its performance, so they can be sure that their content will bring in the desired results.
Its machine learning backend gives writers insights into their target market and scores their content based on how well it’s likely to connect with them.
SEO-Focused Content: Anyword’s built-in keyword library and scoring features use search engine data to craft blog posts and web pages that are more likely to perform well on Google.
Text Personalization: Anyword includes personalized text recommendations tailored to each user’s needs.
Custom Keywords: Take advantage of Anyword’s custom keyword tracking to see how your content holds up against other high-ranking articles.
Ad Integration: For product marketers who need AI content for their ad copy, Anyword offers features such as dynamic text replacement and remarketing.
Predictive Performance Score: Like a grading system, Anyword’s predictive performance score evaluates your content’s effectiveness before hitting “Publish.”
Starter ($39 per month): For freelancers and solo content marketers who want to save time while improving their conversions and search engine rankings.
Data-Driven Teams ($79 per month): For small teams who want to maximize their content’s performance and fuel campaigns with AI copywriting.
Business (custom pricing): For companies complex marketing requirements that need a full suite of machine learning and AI copy tools.
In terms of quality, there’s really no competition — Jasper is the best AI copywriting software.
Most AI copywriting tools are good at one or two things or serve a specific niche. For marketers who manage multiple writing tasks and need one comprehensive tool (i.e., all marketers), Jasper is the only option that delivers on both features and output.
Whether you’re writing entire blogs, crafting social media posts, testing ad copy, or just looking to generate content ideas, Jasper’s powerful features will get you there faster than other tools.
AI will not replace human copywriters. At best, AI tools can help professional copywriters amplify their work, allowing them to create more high-performing content in less time.
Considering the fact that AI is not capable of expressing nuanced emotion, producing up-to-date facts and statistics, understanding specific brands without intervention, or providing the human touch that many readers are drawn to, AI copywriting tools should be seen as a valuable aid for professional writers, not a substitute.
Jasper, Writesonic, and many other tools include a “one-shot blog post” feature, which can generate copy for an entire article in just a few seconds — all you have to do is add a prompt and additional data, and it’ll handle the rest.
We chose not to list that feature when discussing the copywriting tools above because it highlights the limitations of AI-generated content.
At present, AI copywriting tools cannot produce a whole blog post at a high enough quality to represent your brand, communicate with your target audience, and rank well on search engines.
To get the professional-level content you need for conversions, natural language generation will only get you so far — you need a professional writer to fill in the gaps.
For the price, the capacity for AI copywriting tools to save time makes them well worth the cost.
Creating marketing copy, writing blog posts, researching topics, and engaging your customers on social media are generally painstaking processes.
And if writer’s block gets in the way of new content ideas, you could spend days or weeks on one piece of content.
Not all are created equal, but using one of the best AI copywriting tools can save you hours on everything you write.
If you aren’t sure which AI copywriting tool to use, test out a free trial of each and see how well they integrate with your workflow.
The main downside of AI copywriters is their inherent lack of originality.
Without heavy training and human intervention, an AI copywriting tool won’t be able to create articles, social media posts, and web pages that match your brand’s voice.
Since artificial intelligence learns from preexisting web and social media content, its information repository is limited in two ways:
It knows plenty of general information but doesn’t know anything about your brand (unless you feed it specific data).
It generally lags by two to three years, so a copywriting tool can’t write about current events, compare different products, or accurately discuss newer technologies (e.g., the latest blockchain innovation).
For instance, we could use AI copywriting tools to save time outlining this blog post. But even the best AI copywriting software couldn’t compare the actual products.
Another limitation is that AI tools produce content “at all costs” — that is, when you hit “Enter,” your AI copywriting tool will continue to write (confidently), even if the information it produces isn’t true.
When writing content with AI, marketers need to fact-check every statistic and data point before publishing it.
When Google released its Helpful Content Update, marketers and business owners started to worry about how AI writing would impact their search engine rankings.
But Google does not care about AI content. It only cares whether or not content is “useful” (i.e., it gives its readers the information they’re looking for).
If an AI copywriting tool can produce the content your readers are looking for, your blog post will still perform well.
However, it is worth noting that producing such content entails some level of human intervention (ideally from a talented copywriter).
Although Google doesn’t say AI content is “bad” per se, its machine learning algorithms can detect the use of AI tools by looking at its text structure, syntax, and grammar.
If your content seems to have been written entirely by a machine, Google may flag it as low-quality and rank it lower in its search results.
To avoid this, use AI copywriting tools while adding your own research (e.g., statistics, quotes, studies, original thoughts, etc.) to produce useful copy that sounds natural.
The best AI copywriting tools are Jasper, Writesonic, Copy.ai, and Copysmith. Depending on your specific needs and budget, you may find one of these options more appealing than the others.
For comprehensive features and top-notch content, Jasper is the clear winner.
From content generation to optimization and experimentation tools — it has everything you need to write the best content you ever have.
We say Jasper is better than Copy.ai because it has more features, produces better AI-generated copy, and helps businesses write more different types of content.
Its document editor is the only AI tool of its kind, enabling marketers to test different variations, generate content quickly, and configure everything with the most control.
However, Jasper leans more toward long-form content, while Copy.ai has honed in on short snippets such as captions, headlines, and ad copy.
Copy.ai’s templates help copywriters assemble website landing pages and write high-converting ads and emails much more quickly.
Jasper is best for omnichannel content marketing. And if you’re writing a blog post, don’t even consider anything else.
Still, world-class copywriters and product marketers all over the world rely on Copy.ai for all their content, which is why we consider it one of the best AI copywriting tools.
To fully understand the nuances of complex AI copywriting software, it’ll likely take some time to get up to speed. The best AI copywriting tools have intuitive user interfaces that make onboarding quick and easy.
The best way to get going quickly is to join forums, practice using the tool, and explore its features with a few practice projects.
