Features of Semrush

The following are some of the key features of Semrush.

 

• Keyword Analytics: Semrush has over 22.3 billion keywords in its Keyword Magic tool to help you use the target keywords for successful SEO and PPC campaigns.

 

• Keyword Research Tool: It identifies all the keywords derived from organic search results, search volume, keyword difficulty, competition level, CPC, SERP features, and more to help you drive traffic to your website.

 

 

• Keyword Overview: Semrush provides deep insight into a target keyword, including keyword difficulty, keyword suggestions, search volume, and CPC estimates.

 

• PPC Analysis Tool: It helps businesses optimize PPC ads by showcasing how competitor sites have used the exact keywords.

 

• Technical SEO Tools: Semrush site audit highlights a detailed view of your site health and provides actionable tips on how to resolve issues. The log file analyzer provides tips on optimizing your website for Google crawlers. 

 

 

• Position Tracking: It ranks your site daily against your competitors.

 

 

• Backlinks: A fast backlink crawler provides the freshest and most accurate data of backlink profiles. The software has over 43 trillion backlinks, with 25 billion URLs crawling daily. It also outlines all the backlinks, including the gained and lost backlinks, as well as toxic backlinks.

 

 

• Domain Overview: It shows your organic traffic, paid traffic, performance in search, and real-time ranking on specific keywords on Google.

 

• Domain Analytics: These reports help digital marketing users with information about a URL, a particular domain, or subdomains. When running SEO and PPC tasks, you can analyze data from your competitive websites.

 

• Social Media Management Tools: They track the performance of your social media posts.

 

 

• My Projects: It provides smart recommendations, marketing tools, and algorithms to improve your site’s online presence. You can share your projects with your business partners or clients.

 

Pros and Cons of Semrush

 

Semrush provides an array of benefits, but it also has its shortcomings. Here is what to expect.

 

The Pros of Semrush

Let’s start with the benefits of using Semrush.

 

• Extensive Database: Semrush boasts over 20 billion keywords with over 800 million domains crawled, which is higher than Google Analytics. It provides up-to-date data on the organic position of a domain on a search engine results page, the position of AdWord ads, CPC ads, and competitor analysis.

 

• Valuable Keywords: The software helps you pick the correct keywords for SEO and PPC ads.

 

• Site Performance: Semrush provides insight into how your site ranks for keywords and how much traffic you have. This helps you find better ways to improve your digital marketing strategies.

 

• Competitor Research: The Organic Research tool helps you identify which keywords drive more traffic to your competitors. In contrast, the Keyword Gap tool highlights any keyword gaps that your competitors may have missed.

 

• Detailed Visuals: The software organizes data in easy-to-read visuals.

 

• PPC Data: Semrush provides high-value reports on already launched campaigns. Analyzing these reports can provide insight into areas that need improving. 

 

The Cons of Semrush

As with any great product, semrush also features a few drawbacks. They include:

 

• Sources Data from One Source: Semrush draws its data from Google, which is just but one search engine.

 

• Expensive: Semrush pricing plans only feature one user account. Adding another user to the account may cost between $45 to $100.

 

• Complicated Free Trial: Unlike other competitors, you must fill in your credit card information before accessing the Semrush account.

 

How Much Does SEMrush Cost?

Semrush does not offer a free plan.

 

Semrush pricing plans are Pro, Guru, and Business. Nevertheless, the software provides a 7-day free trial period to have a hands-on experience before subscribing.

 

Semrush Pro costs $119.95/month. It is ideal for beginners and small teams as it includes SEO, PPC, and social media marketing tools, website audit, keyword research, and competitor analysis. The plan provides 500 keywords and 10,000 results for each report.

 

Semrush Guru costs $229.95/month, offering 1,500 keywords and 30,000 results per report. It has more features than the Pro version, which includes historical data, a content marketing toolkit, GDS integration, and multi-location and device tracking.

 

The Business plan costs $449.95/month and is best for large companies since it offers up to 40 projects, 5,000 keywords, and 50,000 results for every report. Other features include API access, the share of voice, extended limits, and PLA analytics.

 

You can reduce the cost by 17% when you pay annually rather than monthly.