In this digital era, building and sustaining an online business presence can be challenging. You need to build content, optimize your web, use relevant keywords, build links, run campaigns and advertisements, and more, which can seem like a lot of work.
An all-in-one platform like Semrush can help keep your site afloat.
This Semrush review will highlight its key features, how to use it, and its pros and cons.
Dmitry Melnikov and Oleg Shchegolev founded Semrush in 2008 to help businesses optimize their websites for search engines. The software boasts a massive database with 21 billion+ keywords, 800 million+ domains, and 43 trillion+ backlinks. It also provides you with over 50 digital marketing tools.
Semrush provides measurable results to businesses in terms of SEO, advertising, PR, content, and social media. It makes sense why over 10 million people rely on this software.
Semrush is an all-in-one software platform that can help you optimize your business website to rank better on search engines and run digital marketing campaigns.
It helps you identify suitable keywords for your SEO campaigns and valuable keywords that your competitors rank. It shows how your website ranks against competitors and outlines difficult keywords and search phrases.
Simply type a competitor website on the Semrush search bar to view traffic reports and keyword selections in that particular domain. Alternatively, you can create a project and analyze how it ranks on search engines.
You can use Semrush to analyze trends in your niche. Doing so will boost your on-page SEO and optimize the site for better lead generation.
The following are some of the key features of Semrush.
Semrush provides an array of benefits, but it also has its shortcomings. Here is what to expect.
Let’s start with the benefits of using Semrush.
As with any great product, semrush also features a few drawbacks. They include:
Semrush does not offer a free plan.
Semrush pricing plans are Pro, Guru, and Business. Nevertheless, the software provides a 7-day free trial period to have a hands-on experience before subscribing.
Semrush Pro costs $119.95/month. It is ideal for beginners and small teams as it includes SEO, PPC, and social media marketing tools, website audit, keyword research, and competitor analysis. The plan provides 500 keywords and 10,000 results for each report.
Semrush Guru costs $229.95/month, offering 1,500 keywords and 30,000 results per report. It has more features than the Pro version, which includes historical data, a content marketing toolkit, GDS integration, and multi-location and device tracking.
The Business plan costs $449.95/month and is best for large companies since it offers up to 40 projects, 5,000 keywords, and 50,000 results for every report. Other features include API access, the share of voice, extended limits, and PLA analytics.
You can reduce the cost by 17% when you pay annually rather than monthly.
If you are looking to optimize your site for search engines, Semrush features digital marketing statistics and tools to aid this. The platform is easy to navigate since it displays data in tables, graphs, and charts.
The platform also provides traffic analytics, keyword ideas, search rankings, PPC data, and reports. You also get insights on improving on-page SEO and technical SEO.
Try Semrush whether you are a beginner or a business person looking to promote your existing online presence.