Semrush Review: 11 Features, 9 Pros and Cons, and Our Final Recommendation on the Marketing Software

In this digital era, building and sustaining an online business presence can be challenging. You need to build content, optimize your web, use relevant keywords, build links, run campaigns and advertisements, and more, which can seem like a lot of work.


An all-in-one platform like Semrush can help keep your site afloat.


This Semrush review will highlight its key features, how to use it, and its pros and cons.


Semrush review - Confluence.VC

What is Semrush?

Semrush dashboard (Source)

Dmitry Melnikov and Oleg Shchegolev founded Semrush in 2008 to help businesses optimize their websites for search engines. The software boasts a massive database with 21 billion+ keywords, 800 million+ domains, and 43 trillion+ backlinks. It also provides you with over 50 digital marketing tools.


Semrush provides measurable results to businesses in terms of SEO, advertising, PR, content, and social media. It makes sense why over 10 million people rely on this software.


How to Use Semrush

a screenshot of semrush features (Source)

Semrush is an all-in-one software platform that can help you optimize your business website to rank better on search engines and run digital marketing campaigns.


It helps you identify suitable keywords for your SEO campaigns and valuable keywords that your competitors rank. It shows how your website ranks against competitors and outlines difficult keywords and search phrases.


Simply type a competitor website on the Semrush search bar to view traffic reports and keyword selections in that particular domain. Alternatively, you can create a project and analyze how it ranks on search engines.


You can use Semrush to analyze trends in your niche. Doing so will boost your on-page SEO and optimize the site for better lead generation.

Features of Semrush

The following are some of the key features of Semrush.


  • Keyword Analytics: Semrush has over 22.3 billion keywords in its Keyword Magic tool to help you use the target keywords for successful SEO and PPC campaigns.


  • Keyword Research Tool: It identifies all the keywords derived from organic search results, search volume, keyword difficulty, competition level, CPC, SERP features, and more to help you drive traffic to your website.


 Ssemrush keyword research (source)


  • Keyword Overview: Semrush provides deep insight into a target keyword, including keyword difficulty, keyword suggestions, search volume, and CPC estimates.


  • PPC Analysis Tool: It helps businesses optimize PPC ads by showcasing how competitor sites have used the exact keywords.


  • Technical SEO Tools: Semrush site audit highlights a detailed view of your site health and provides actionable tips on how to resolve issues. The log file analyzer provides tips on optimizing your website for Google crawlers. 


Semrush technical SEO tools


  • Position Tracking: It ranks your site daily against your competitors.


Semrush position tracking


  • Backlinks: A fast backlink crawler provides the freshest and most accurate data of backlink profiles. The software has over 43 trillion backlinks, with 25 billion URLs crawling daily. It also outlines all the backlinks, including the gained and lost backlinks, as well as toxic backlinks.


Semrush link-building tools


  • Domain Overview: It shows your organic traffic, paid traffic, performance in search, and real-time ranking on specific keywords on Google.


  • Domain Analytics: These reports help digital marketing users with information about a URL, a particular domain, or subdomains. When running SEO and PPC tasks, you can analyze data from your competitive websites.


  • Social Media Management Tools: They track the performance of your social media posts.


Semrush social media marketing tools


  • My Projects: It provides smart recommendations, marketing tools, and algorithms to improve your site’s online presence. You can share your projects with your business partners or clients.


Pros and Cons of Semrush

Semrush interface


Semrush provides an array of benefits, but it also has its shortcomings. Here is what to expect.


The Pros of Semrush

Let’s start with the benefits of using Semrush.


  • Extensive Database: Semrush boasts over 20 billion keywords with over 800 million domains crawled, which is higher than Google Analytics. It provides up-to-date data on the organic position of a domain on a search engine results page, the position of AdWord ads, CPC ads, and competitor analysis.



  • Site Performance: Semrush provides insight into how your site ranks for keywords and how much traffic you have. This helps you find better ways to improve your digital marketing strategies.


  • Competitor Research: The Organic Research tool helps you identify which keywords drive more traffic to your competitors. In contrast, the Keyword Gap tool highlights any keyword gaps that your competitors may have missed.



  • PPC Data: Semrush provides high-value reports on already launched campaigns. Analyzing these reports can provide insight into areas that need improving. 


The Cons of Semrush

As with any great product, semrush also features a few drawbacks. They include:


  • Sources Data from One Source: Semrush draws its data from Google, which is just but one search engine.


  • Expensive: Semrush pricing plans only feature one user account. Adding another user to the account may cost between $45 to $100.


  • Complicated Free Trial: Unlike other competitors, you must fill in your credit card information before accessing the Semrush account.


How Much Does SEMrush Cost?

Semrush price plans

Semrush does not offer a free plan.


Semrush pricing plans are Pro, Guru, and Business. Nevertheless, the software provides a 7-day free trial period to have a hands-on experience before subscribing.


Semrush Pro costs $119.95/month. It is ideal for beginners and small teams as it includes SEO, PPC, and social media marketing tools, website audit, keyword research, and competitor analysis. The plan provides 500 keywords and 10,000 results for each report.


Semrush Guru costs $229.95/month, offering 1,500 keywords and 30,000 results per report. It has more features than the Pro version, which includes historical data, a content marketing toolkit, GDS integration, and multi-location and device tracking.


The Business plan costs $449.95/month and is best for large companies since it offers up to 40 projects, 5,000 keywords, and 50,000 results for every report. Other features include API access, the share of voice, extended limits, and PLA analytics.


You can reduce the cost by 17% when you pay annually rather than monthly.

Semrush Review: Final Recommendation

If you are looking to optimize your site for search engines, Semrush features digital marketing statistics and tools to aid this. The platform is easy to navigate since it displays data in tables, graphs, and charts.


The platform also provides traffic analytics, keyword ideas, search rankings, PPC data, and reports. You also get insights on improving on-page SEO and technical SEO.


Try Semrush whether you are a beginner or a business person looking to promote your existing online presence. 


More Software Reviews