10 Best Site Auditing Tools and Software (Top Picks)

You designed your website, built it, and posted content on it. Your products are up for sale, Google is indexing the right pages, and you’re running campaigns to drive traffic.


Is any of it working, though?


How do you know you aren’t turning buyers away (that is, if they can access the site at all)? And how do you know your content is good enough?


Use a site audit tool to answer these questions, spot technical issues, and figure out how to improve your site performance.


If you’re looking for the best one, it’s Surfer.

Table of Contents

Site Auditing Tools

Best SEO Auditing Tools for Improving Your Website’s Performance

1. Surfer

Surfer is the Swiss Army Knife of SEO — between its interactive content editor, powerful keyword research tool, search engine results page (SERP) analyzer, and content planning tools, it’s the cream of the crop when it comes to SEO tools.



Surfer’s Content Audit feature lets you generate a comprehensive audit of your website, one page at a time. It assesses content performance and compares it to the competition, giving you specific recommendations for SEO improvement.


All you have to do is paste the URL of the web page you want to check, enter the keyword(s) you’re trying to rank for, and see how it holds up against the competition. Its visual graphs are easy to understand, and you can share the report with anyone on your team.


Usability, powerful features, and granular, easy-to-understand insights make Surfer the best SEO audit tool out there.



Terms Map: When you perform a website audit, Surfer generates a list of the terms you should be using throughout your content (and the frequency you should use them). That way, you can vary your language and use words search engine crawlers will look for.


Page Structure Analysis: When you run an article through Surfer, it’ll also return information on the structure of your page. This includes headings, content length, images, and “strong” and “b” elements.


Responsiveness and Pagespeed Tests: Time to first byte (TTFB) and page load speed analyses are performed every time you run a content audit, allowing you to spot areas of improvement and technical issues.


Internal Linking Audit: If you are using too few or too many internal links in your content, Surfer will let you know. It also lets you check if any broken links are present, and how many other internal linking redirects it has detected.



  • User-Friendly Interface: Surfer is usable for everyone on your marketing team — whether they’re a technical SEO or content marketer, they’ll have no trouble navigating the tool.


  • Full Suite of Tools: When you’re done auditing your web pages, fixes can be made to content in the same UI you checked it with.


  • Perfect for Blog Posts: Surfer excels when it comes to the content you spend the most time on. Long-form blog posts are tough to rank for and Surfer effortlessly grades them for quality and keyword variability.


  • Content Scoring With NLP: Surfer’s natural language processing (NLP) algorithms are the best in the business. Its scoring system is more accurate than any other tool’s when it comes to keyword rankings.


  • Highly Prescriptive: When you’re a few spots away from a top-page ranking, a few quick fixes


(This should be a screenshot of features / showing what the product looks like)


  • Lack of Customization: The tool isn’t fully customizable, so you can’t select which metrics you want to check or be alerted about. You also can’t set up custom alerts for specific occurrences.


  • Text-Based Analysis: Surfer reads top-performing content to understand how it was structured, but it doesn’t take user experience, visuals, or brand elements into consideration. For landing pages, short-form content, and product pages, its accuracy is limited.


  • No Engagement Metrics: Conversions are just as important as SEO — relying too heavily on what Surfer says might cause you to write content that’s too long or filled with keywords your audience won’t relate to. Surfer has no way of accounting for this, so you’ll need to use another tool for the complete picture.


  • Limited Technical SEO: Surfer is primarily a content marketing tool, so its website audit tool doesn’t read into all your website’s data on the back end. For things like structured data and schema markup you’ll have to add another tool to the stack.



  • Lite ($29 per month): 3 content editor credits, so you can fix a few of your most important web pages.


  • Essential ($89 per month): 7 content editor credits, all Surfer features, and two organizational seats, so you can work with a freelancer or staff marketer on building your content presence.


  • Advanced ($179 per month): 25 content editor credits, all Surfer features, and five organizational seats, so your whole team can work on building an SEO-focused content strategy.


  • Max ($299 per month): 50 content editor credits, plus all available add-ons and features, so your marketing team of up to ten can collaborate to find and fix SEO errors in your content.


  • Audit ($49 per month): Surfer’s audit tool is an add on with all of its plans, so you’ll have to sign up for the SEO tool first and then add the audit feature (unless you sign up for Max).


2. Google Search Console

Google Search Console (GSC)— also called Google Webmaster Tools — is a comprehensive free tool Google provides that helps you monitor your site’s performance in the Google’s index. And since it costs you nothing, we can’t think of a reason not to have it.



GSC lets you see how Google views your site so you can optimize its on-page SEO performance. It provides detailed reports on your website’s visibility, including data on organic search traffic, indexing status, and issues that might affect your site’s visibility. It also gives insights into which sites link to yours, mobile site performance, and how often your site appears in Google’s search results.


GSC is a free SEO audit tool that is one of the best because it offers actionable feedback and guides you in making necessary improvements.



Performance Reports: These reports provide detailed analysis structured data on how your website is performing in Google Search. It includes data on clicks, impressions, click-through rate and the average position of your site in search results.


URL Inspection Tool: This tool allows you to check a specific URL on your website to see the status of how Google search sees that URL. It provides information about Google’s indexed version of the same page, any crawling or indexing issues, and also allows you to request indexing for the checked URL.


Coverage Report: The Coverage report shows which pages on your site are successfully indexed, which ones aren’t, and why. It helps you identify and fix any indexing errors and SEO issues, ensuring that Google can effectively crawl and index all the necessary pages on your site.



  • Prescriptive Data Insights: GSC provides valuable data about your website’s performance, traffic, and issues. This can help you make data-driven decisions to improve your SEO strategy and increase your site’s visibility.


  • Error Identification From Google Themselves: It quickly identifies any errors or issues that could affect your website’s performance, along with how to fix them. Since you’re getting your info straight from the source, you know it’s accurate.


  • Free of Charge: One of the significant advantages of Google Search Console is that it’s completely free. Despite offering a wealth of features and insights, it’s one of the free SEO tools, making it accessible for all website owners, regardless of their budget.


Google Search Console updates index coverage report for mobile-first indexing and warns about replacing old reports



  • Data Limitations: Google Search Console only keeps data for 16 months, limiting the ability to perform long-term trend analysis. Additionally, it does not provide real-time data, with a usual delay of two days.


  • Limited Data Viewing: Regardless of whether filters are in use, the user interface and spreadsheet exports from Google Search Console can only display a maximum of 1,000 rows of data. Additionally, the data presented in the user interface is consistently sorted based on clicks and impressions, which may not always align with users’ needs.


  • No Direct Impact on Rankings: While GSC provides valuable insights and identifies SEO issues, using it does not guarantee an improvement in your search rankings. It’s a tool for guidance and data provision but doesn’t directly influence Google’s ranking algorithm.



The best thing about Google Search Console pricing is… there isn’t any! It’s one of the best SEO audit tools and it’s free.


3. Semrush

Semrush is a comprehensive digital marketing toolkit that offers solutions for SEO, PPC, content, social media, and competitive research. Its audit tool crawls your entire website and gives your site a health score based on tons of helpful metrics.


Technical SEO Audit: A 10-Step Technical Audit Checklist


Semrush scans your entire site for over 130 different types of errors and warnings, such as broken links, duplicate content, security issues, and Core Web Vitals metrics. With Semrush’s SEO audit reports, you can easily identify the issues that are affecting your website’s performance and take action to improve them. The tool also offers an SEO Content Template for a detailed analysis of content quality, readiness, and optimization potential. Its link building insights are another plus, enabling you to connect the dots between on-page and off-page SEO efforts.



Site Health Score: Semrush provides a site health score after every audit, giving you a clear and quick understanding of your website’s overall SEO status. It’s a numerical representation, calculated based on the number of checks passed, warnings, and errors found, allowing you to track improvements over time.


On-page SEO Checker: This feature provides a detailed analysis of your web pages and their alignment with search engine best practices. It offers ideas for optimizing your content, improving meta tags, increasing readability, and enhancing your overall on-page SEO.


Backlink Audit: With Semrush’s backlink checker, you can review and analyze your site’s link profile. Semrush will identify potentially harmful backlinks that could lead to penalties from search engines and help you build the right type of links to your site.



  • User-Friendly Dashboard: Semrush boasts a well-designed, user-friendly dashboard that presents data in an easily digestible format. The intuitive interface streamlines the process of conducting audits and makes it simple to navigate through various features, enhancing the overall user experience.


  • Technical SEO Insights: Semrush is one of the best SEO audit tools that excels in providing technical SEO insights. It offers a deep dive into your website’s technical health, identifying issues like slow loading pages, crawl errors, or security problems. These insights are crucial for improving site performance and search engine ranking.


  • Content Recommendations: Based on your website’s audit, Semrush suggests specific ways to optimize your content for SEO, such as improving readability, adding relevant keywords, and enhancing meta tags. This feature can be invaluable in strengthening your content strategy and boosting your search engine visibility.


What is SEO Content Template and how does it work?



  • Advanced Features Require Higher Plans: Most of Semrush’s most advanced features, such as historical data and product listing ads, are only available on more expensive plans. This limits the utility of the tool for users with smaller budgets (albeit with good reason).


  • Limited to Google: Semrush’s data primarily covers Google, leaving out other search engines like Bing, Yahoo, or DuckDuckGo. This limitation could potentially skew your SEO strategy (or at the very least, not cover it in its entirety).


  • Estimated Traffic Data: While Semrush provides traffic data as part of its site audit, it’s important to note that this is an estimate. The accuracy can vary, and the figures provided should be used as a general guide rather than exact numbers, which might not suit businesses needing precise data.



  • Pro ($119.95/monthly): A great starting point for beginners and compact teams. Manages 5 projects, tracks 500 keywords, and generates SEO reports with up to 10,000 results, along with a broad spectrum of SEO, social media, and PPC tools.


  • Guru ($229.95/monthly): For medium-sized businesses and agencies. Capabilities for 15 projects, 1,500 keywords, 30,000 results per report, and extras like the Content Marketing Toolkit and historical data access.


  • Business ($449.95/monthly): Specifically designed for large enterprises and agencies. Supports 40 projects, tracks 5,000 keywords, and gives you 50,000 results per report, plus exclusive additions like Share of Voice, extended limits, and API access.


  • All plans come with a 7-day free trial.


4. Ahrefs

Ahrefs is the king of data when it comes to keyword research and search engine optimization, so of course it’s one of the best SEO audit tools. It’s the most active search engine crawler on the internet (besides Google’s and Bing’s), so you know your SEO audit reports are as accurate as they could be.



Ahrefs thoroughly analyzes your website, pinpointing every element that could influence your SEO standing. It not only identifies errors on your site but also provides a dedicated page illustrating exactly where these issues are located, simplifying the rectification process. If you ever want to go back, Ahrefs retains a log of all your past website crawls, enabling you to monitor progress and assess your SEO strategy’s effectiveness.


Ahrefs also gives you a visual overview your site structure, so you can optimize your navigation and user experience, ensuring a comprehensive approach to SEO optimization.



Intuitive Dashboard: Ahrefs provides a user-friendly dashboard that consolidates everything. This centralized hub makes it easy to view and prioritize the most glaring SEO issues and make quick, easy fixes.


Page Explorer: The Page Explorer feature presents granular, page-by-page data, allowing you to dive deep into each individual page’s performance. It helps identify specific areas of improvement and tailor your SEO strategy accordingly.


Link Explorer: Link Explorer gives you a clearer picture of your site’s link profile, helping you understand how much page load your website is interconnected and how other sites link to yours. Most SEO audit tools don’t have access to the same data Ahrefs does, so the Ahrefs analysis is always more granular.


Structure Analysis: Ahrefs’ Structure Explorer offers valuable insights into your website’s navigability and site architecture. Using this high-level overview, you can determine where any potential UX issues lie and help visitors easily find what they need.



  • Best Data Available (From the Whole Web): Ahrefs provides an in-depth and comprehensive view of your website’s keyword rankings with the highest accuracy of any reporting tool. This includes everything from a granular page-by-page analysis to a broad overview of your site structure so you don’t miss a thing in your SEO audits.


  • Historical Tracking: A unique advantage of Ahrefs is its ability to save your previous site crawls. This enables you to track changes over time, measure the impacts of your SEO efforts, and adjust strategies based on historical data.


  • Detailed Link Analysis – Ahrefs stands out here — the ability to audit both incoming and outgoing links gives you a comprehensive understanding of your site’s link profile, how it affects your SEO performance, and where you need to improve.



  • Less Modern UI: Ahrefs’ user interface, while functional, is not as modern or visually appealing as some other SEO tools on the market. Information isn’t as clearly displayed on all screens, making it tough for newcomers.


  • Steep Learning Curve: Ahrefs is packed with technical SEO insights, which can overwhelm non-SEO professionals. Although Ahrefs provides tons of product information and how-to guides are available, users have to invest time in learning the tool.


  • Data Overload: The wealth of data, while generally beneficial, can lead to information overload. Users may find it challenging to sift through the vast amount of data to pinpoint relevant, actionable insights, especially if they aren’t running link building campaigns.



  • Lite ($99 per month): Everything you need to conduct an SEO audit, including alerts, rank trackers, and a comprehensive dashboard for technical SEO (e.g., page loading speed, error codes, and issue distribution).


  • Standard ($199 per month): The most up-to-date data (instead of cached data), plus batch analysis and reporting features.


  • Advanced ($399 per month): Site audit features are automated, so you won’t even have to hit “start” before learning everything you need to know.


  • Enterprise ($999 per month): Unlimited history, audit logs, APIs, and SSO for the most powerful site audit tool on the planet.


5. WooRank

WooRank is one of the most simple but best SEO audit tools out there — it looks at your web pages just like Google would and instantly returns a comprehensive report with all the essentials.


WooRank Review 2023: Features, Pricing | Top10 SEO Software


Like most SEO audit tools, WooRank gives you a score out of 100, but it’s much easier to read than others.


You can use WooRank’s website crawler to check for mobile usability, technologies, and all the basics you’d need to meet Google’s Core Web Vitals criteria.


You can also connect the dots between on-page SEO, backlinks, social media presence, and local SEO to understand how your brand is performing in more ways than one. Best of all, you can create a marketing checklist that helps you break your SEO strategy into a step-by-steo approach.



Technical Website Audits: WooRank’s technical website audits provide a comprehensive view of your site’s SEO performance. It scrutinizes your web pages in the same way Google would, ensuring that you meet all essential criteria for optimal in search engine rankings and visibility.


Instant Website Reviews: The instant website review feature offers immediate feedback on your website’s performance. With a simple, easy-to-read scoring system out of 100, you gain an instant understanding of how well your site is doing and where improvements can be made.


White-Label SEO Reports: WooRank’s white-label reports are a standout feature for businesses and agencies. These customizable reports allow you to present your SEO data professionally under your own branding, making it perfect for client presentations or internal reporting to execs and investors.



  • Familiar Interface: If you know Google’s suite of free SEO tools, you won’t have any trouble at all familiarizing yourself with WooRank. Its interface is designed to be simple and intuitive, so even if you’re not an SEO expert, you can easily understand the data presented in your audits.


  • Detailed Analysis: While it’s great for beginners, WooRank also has plenty of features to please experienced SEO professionals. Its various metrics provide a detailed overview of each web page’s performance, allowing you to identify optimization opportunities quickly and easily.


  • Good for Agencies: Even WooRank’s lowest pricing tier comes with unlimited white label PDF reports, so agencies can create branded SEO reports for their clients. Everything from the graphics to the data points is customizable, and WooRank’s enterprise plan also provides an API that allows you to pull up-to-date metrics automatically.


Instantly Review Your Website For Free With WooRank SEO Checker


  • Limited Insights: WooRank’s platform gives you all the necessities when it comes to SEO audits, but it lacks some of the more advanced features that you’d find in other tools. For instance, its link analysis capabilities are limited compared to Ahrefs and Semrush.


  • Value for Money: White lalel reports and a simple interface are nice, but they come at similar price points as Semrush’s and Ahrefs’s low-end price tiers. For around $30 more per month, you can access powerful backlink data from the best website crawlers in the game.


  • Limited Scalability for Marketing Campaigns: Since you can only compare your site against three competitors and you can’t monitor or execute link building tactics like you can with other SEO audit tools, companies that double down on marketing will have to look for a new solution once they do.


  • Free Website Analysis: Although there is no free version, WooRank does offer a free SEO site checkup tool that will help you understand the basics.



  • Pro ($89.99 per month): All the basics you’d expect from one of the best SEO audit tools, plus unlimited reports (but no support for white labeling).


  • Premium ($199.99 per month): Customized audit reports, branded content, and access to WooRank’s lead generation tool.


  • Enterprise (Custom): A full suite of technical SEO audit features, including API access, team access, and native integrations with CRM, ERP, and ecommerce platforms.


  • All plans come with a 3-day free trial.


6. Moz

Like Ahrefs and Semrush, Moz is a complete SEO audit tool and data management suite. It’s more similar to Ahrefs in functionality, but beats out both of the two for monitoring by device and region.



Companies with lots of location-specific content, products, and services will find Moz especially useful — it’s perfect for tracking local SEO performance, optimizing digital campaigns based on regional insights, and improving website rankings in all the right places.


Colorful charts and full breakdowns of issue categories make site issues easy to communicate audit results with the non-marketers on your team, and the customizable filter options give you more control over what data you want to see.


Moz’s suite of digital marketing tools makes it the perfect choice for enterprises with large-scale but localized SEO projects, such as retail chains, nationwide service providers, and B2B businesses.



Automatic Weekly Crawls: Moz Pro sets itself apart with its automatic weekly crawls. These scans alert you to any new or critical issues on your website, enabling you to address them promptly before they escalate into significant problems affecting your SEO performance.


Explanation/Revision Workflows: Moz Pro not only identifies issues but also provides detailed explanations about each one, including its potential impact on your SEO and guidance on how to fix it.


It allows you to flag issues you choose to ignore, mark those you’ve resolved, and execute an instant recrawl to verify your corrections.


Customizable Keyword Performance Information: Moz’s keyword rank tracker offers highly (95%) accurate search volume estimates, competitiveness gauging, and organic click-through rate metrics. And it allows you to assign custom scores to keywords based on their importance to your business, enabling more tailored SEO strategies.



  • Automated Workflows: Moz runs automated crawls and verifies when you’ve fixed your website issues, so you can put some of your SEO efforts on autopilot. Since you can personalize your technical SEO reports and keyword rankings insights with metrics specific to you, it’s also great for presenting only critical information to leaders and investors.


  • Detailed Metrics: With Moz Pro, you get access to organic click-through rates (CTR) and mobile SERP rankings. Added granularity makes it one of the best SEO audit tools for small site changes that can make a big difference in your conversions.


  • Extensive Integration Library: Moz integrates with Google Analytics, Databox, and other popular platforms, so you can view all your data on one dashboard. It also uses this data to create more comprehensive reports with better accuracy.


Moz Pro site crawl



  • Learning Curve: Like many technical SEO tools, Moz Pro comes with a learning curve. While its wealth of features and data is advantageous, new users may find it initially overwhelming and need time to fully understand and utilize all its capabilities.


  • Basic Compared to Ahrefs/Semrush: Compared to the two best SEO audit tools, Moz Pro’s data and features feel basic. It’s great for keyword research and analyzing SEO performance by device/region but lacks the more advanced options like backlink analysis that you would find in Ahrefs or Semrush.


  • Limited Data on Smaller Keywords: Moz presents data on popular keywords in ranges, not concrete numbers, so it lacks visibility for smaller, long-tail keywords. This could potentially limit its effectiveness for businesses targeting niche markets or specific keyword phrases.



  • Standard ($99): Basic keyword research tools, 5 on-demand website crawls per month, and scheduled reporting.


  • Medium ($179): Crawls 500,000 pages per week and opens up branded reporting for company metrics.


  • Large ($299): The best value for companies that need a full suite of technical SEO audit tools, plus three user seats to support your marketing team.


  • Premium ($599): Crawls sites 10 times faster and removes the limits on practically everything.


  • All plans start with a 30-day free trial.


7. SE Ranking

SE Ranking is a cloud-based SEO audit tool for the business on a budget. It includes everything you’d need for a full website analysis, but its features are less complete than its counterparts.


SE Ranking Reviews & Ratings 2023


While its feature set might not be as extensive as some other tools like Ahrefs or Moz, it is still one of the best SEO audit tools to provides a solid foundation for businesses to monitor and improve their online presence. SE Ranking offers keyword tracking, competitor research, backlink analysis, and on-page SEO audits among other features.


SE Ranking’s user-friendly interface and straightforward reporting make it the best SEO audit tool for companies new to SEO, link building, and website optimization.



On-Page Optimization Tool: SE Ranking provides a comprehensive on-page SEO diagnostic tool. It scans your website for a multitude of factors, including missing titles, incorrect headings, page speed, and user experience issues. After the scan, it gives a detailed score out of 100, along with actionable advice to enhance your site’s SEO.


Backlink Analytics: With SE Ranking, you can gain a complete view of your backlink profile. The tool provides a thorough list of referring domains and their corresponding metrics, making it easier to analyze your link building efforts.


Local SEO: Ideal for small businesses catering to local markets, SE Ranking offers a specialized local SEO tool. This feature helps you monitor and manage local keyword rankings, and searches, control your online reputation, and create comprehensive local business listings that include essential NAP (Name, Address, Phone) information.



  • Accessibility: SE Ranking is an online SEO audit tool you can access anywhere. You don’t need to install software or manage hosting — just log in and begin optimizing your website.


  • Affordability: Compared to Ahrefs and Moz, SE Ranking is much more cost-effective for businesses on a budget. It offers pricing options for small business owners that are significantly more affordable.


  • Easy-to-Use Interface: SE Ranking has a simple, straightforward interface that makes it easy for new users to get up and running. Its logical navigation system breaks down complex topics into manageable sections, making it easier to comprehend and implement SEO strategies without needing an advanced understanding of the subject.


SE Ranking Software Reviews, Demo & Pricing - 2023



  • Limited Features and Audits: Compared to Ahrefs and Moz, SE Ranking has a limited feature set. It doesn’t offer the more advanced tools like rank tracking or keyword clustering to analyze long-tail keywords. And if you want to audit your whole website, you won’t be able to unless you spend a ton of money.


  • Data Accuracy: SE Ranking’s search volume estimates and CTR data are slightly lower than that of its competitors, making it less suitable for accurate SEO reporting. Additionally, its backlink analysis is inferior to Ahrefs and Moz, offering fewer metrics to help you understand the quality of your link profile.


  • Slower Interface: SE Ranking’s interface is slower than Ahrefs and Moz, making it difficult to quickly analyze large amounts of website data. Additionally, its automated crawls have been known to take a long time to complete. While this issue is not unique to SE Ranking, it may be more pronounced with this particular tool.



  • Essential ($31 per month): Up to 10 pages per month for an on-site audit.


  • Pro ($71 per month): Up to 30 pages per month for an on-site audit, plus 3 months of historical data for progress tracking.


  • Business ($151 per month): Unlimited projects, but only 100 pages per month for an on-site audit and SERP analysis.


8. Raven Tools

Raven Tools is built for white-label SEO. It offers a range of features, but its focus on custom reports and detailed data make it the best SEO audit tool for agencies and consultants looking to provide comprehensive SEO analysis.


Website Auditor Dashboard

Raven Tools’ core capabilities include keyword research, rank tracking, link building, website audits, and competitor analysis. It also includes social media marketing and content analysis tools, allowing you to monitor your website’s performance across different networks.


The software also offers a suite of white-label reporting features, which let agencies and consultants to customize their reports for each client.


If you’re part of a standalone business, you might not need the scalable reporting and project features of an SEO audit tool like this. If you run an agency, you need them.



Marketing Reports: Raven Tools allows you to quickly create customized marketing reports. You can select from a range of templates and customize the data included in each report, and you can integrate your own KPIs for customized tracking from campaign to campaign.


Shareable Site Audits: Raven Tools’ site audits are shareable, allowing you to easily show clients how their website is performing. The tool’s data-rich reports are easy to understand and provide actionable advice that can help you improve your site’s SEO.


Advanced Settings: Choose how often Raven Tools automatically audits your site, and customize its settings for more control over the data you collect. You can also set up alerts so that you receive notifications when new issues arise.



  • Professional Reporting Tool: Raven Tools’ white-label reports make it the best technical SEO audit tool for agencies looking to offer their clients comprehensive analysis. The customizable template feature enables you to create tailor-made reports with your own branding, and the data-rich reports make it easier for clients to understand their website’s performance.


  • Comprehensive Data: Raven Tools takes data from a number of sources, including major search engines and social networks. Its comprehensive analysis helps you uncover both short- and long-term trends, allowing you to create an effective strategy that maximizes your website’s organic reach.


  • Robust Analytics Suite: Raven Tools includes several useful analytics tools designed to help agencies better understand their clients’ websites. These features include link tracking, analytics tracking, and keyword analysis tools that provide essential insights into your clients’ performance.




  • Site Audits Sold Separately: You’ll have to pay extra for Raven’s site auditing feature, which is surprising considering that it’s a core feature of most SEO audit tools. This can be costly if you want to regularly check your client’s websites for SEO issues.


  • Too Big for One Business: If you’re only managing one website, you won’t be able to take advantage of Raven Tools’ comprehensive analytics suite. The software is better suited for agencies and consultants that manage multiple websites.


  • Too Many Plans: If you sign up for a low-cost plan, you might find that one feature you need isn’t included. All of a sudden, you’re spending twice as much and you still won’t have the transparency you need.



  • Small Business ($39 per month): Up to 50,000 monthly webpage crawls and automatic XLM sitemap generation, plus all types of SEO issues covered.


  • Start ($79 per month): 400,000 monthly website crawls.


  • Grow ($139 per month): 2 million monthly website crawls.


  • Thrive ($249 per month): 5 million monthly website crawls.


  • Lead ($399 per month): 7 million monthly website crawls.


  • All plans come with a limited free trial.


9. JetOctopus

JetOctopus is a full-service website crawler and log analyzer designed for huge websites. It can help you identify potential issues that may affect your website’s SEO, including broken links, redirects, and duplicate content.


Log analyzer | JetOctopus


The software also includes powerful analytics features that can help you track user engagement and performance over time. You can also use it to monitor your competitors’ websites and get a better understanding of where they’re ranking for certain keywords.


Its log analyzer uses big data analytics to help you uncover user behavior and trends. And its daily updates make it ideal for large ecommerce, SaaS, and content websites that need fast, accurate data.



Log Integration: With just a couple lines of code, you can integrate JetOctopus into your website’s log files. This will enable the software to collect detailed information about your user activity, including page views, clicks, and conversions.


Reporting & Analysis: JetOctopus provides comprehensive reports that allow you to quickly identify potential issues affecting your SEO performance.


You can also use its data-rich analytics platform to monitor competitor performance and track your own website’s performance over time.


SEO Testing and Bots: You can run hypothetical tests with JetOctopus, which can help you determine which changes to make to your website in order to improve its SEO.


Additionally, the software includes a number of bots that can be used to simulate user activity on your site and uncover potential issues.



  • Large Website Support: JetOctopus is designed for large websites that have tens of thousands of pages or more. It can crawl the entire website quickly and won’t slow down like many other SEO audit tools out there.


  • Powerful Analytics Backend: JetOctopus takes website auditing a step further by providing powerful analytics tools. You can track user behavior and engagement over time, identify potential issues, monitor competitor performance, and more.


  • Javascript SEO: JetOctopus offers a range of features that can help you optimize for SEO, including page load speed optimization and JavaScript Crawler support.


JetOctopus Review: Faster SEO Audits


Cost: JetOctopus is quite expensive compared to other SEO audit tools. It’s best suited for larger websites or agencies looking to provide comprehensive analysis to their clients.


Extreme Complexity: If you’re looking for a no-code solution, this isn’t it. JetOctopus is designed for companies with developers who are comfortable working with code and big data analytics. And it’s a far cry from your typical SEO audit tool.


Lacks Essential Features: Since it’s so focused on analytics, JetOctopus doesn’t offer some of the basic features that other SEO audit tools provide. This makes it less feasible for the company that just wants to see its SEO performance in a simple dashboard.



JetOctopus offers custom pricing based on site crawl size and coding requirements.


10. MySiteAuditor

MySiteAuditor is a lead generation tool that helps you uncover SEO issues right in your website’s backend. It’s a little different than other SEO audit tools on this list, as its more focused on helping you find potential leads and prospects.



MySiteAuditor has a powerful algorithm that can be used to quickly scan your website for potential issues and uncover opportunities to improve your SEO performance. The software provides detailed reports with actionable advice so that you can make the necessary changes right away.


The tool also includes features for creating beautiful forms designed to attract more leads. You can add these to your website and drive traffic to your email newsletter, social media pages, or other online channels.



Website Integration: You can easily integrate MySiteAuditor with your website’s backend. This lets the software to quickly scan your website and produce detailed reports designed to improve your SEO performance without needing to switch platforms.


Lead Generation: The tool includes a range of features for creating forms that attract potential leads. You can add these forms to any webpage, allowing you to generate more leads and drive traffic to your other online channels.


Reporting & Analysis: MySiteAuditor produces branded reports with actionable advice on how to improve your SEO performance.


The software also provides insights into potential leads and their interests so you can better target them with tailored messaging.



  • Simplicity: If all you want is audits, MySiteAuditor is the perfect solution. It’s incredibly easy to use and you don’t need any coding knowledge in order to get started.


  • Pricing: Again, if all you want is audits, MySiteAuditor offers great value for money. The basic version gives you everything you need to know about your website at an excellent value.


  • Embeddable Audit Forms: Conversion tracking, web page audits, and unlimited leads can be delivered straight to CRM or marketing automation software so you’ll always have a complete picture of your performance and centralized data.


Free SEO Audit Report Tool - White Label & Embed Options


  • Not an SEO Tool: While it is a site audit tool, it isn’t designed to help you with your SEO performance. All it does is analyze your website and provide detailed information.


  • Lacks Advanced Features: MySiteAuditor doesn’t offer many of the advanced features found in more comprehensive SEO audit tools, so it’s best suited for those who just want a basic overview of their website performance.


  • Limited Support: The tool provides limited support when it comes to more complex features, so it may not be the best choice for larger websites and agencies.



  • Basic ($39): What is included in plan


  • Pro ($79): What is included in plan


Bottom line: Which SEO audit tool is right for you?

Overall, Surfer is the best SEO audit tool of them all. You definitely need Ahrefs or Semrush in your tech stack, but no other tool on our list offers such seamless connectivity at such a good value.


With Surfer, you can create content, optimize it, and audit its performance on a page-by-page basis — a functionality no other platform offers.

If you want to turn your company blog into a lead-generating machine that dominates search engines, you without a doubt need Surfer.



What is a site audit tool?

A site audit tool is a software platform designed to help website owners identify potential issues on their websites that may be affecting performance. It crawls your website and produces detailed reports highlighting potential problems, such as broken links, missing meta tags, or poor content structure.


Are SEO audits a good investment for my business?

SEO audits are more than a “good investment” — they’re an absolute necessity. Without auditing your website, you’ll never know whether or not your content is performing to its best potential.


SEO audits can help you identify problem areas and give you the insights needed to make data-driven decisions that will improve your overall performance.


How often should I audit my site?

How often you should audit your site depends on how large it is and how heavily you focus on marketing as a sales tool.


Large companies and online businesses audit their site at least once per week, but startups that prioritize outbound strategies could get away with doing so once per month.


Which free SEO audit tool should I use?

If you’re strapped for cash and operating on a budget, you can use Google Search Console. It’s not as good as the other software tools mentioned, but it’s a good place to start. It’s free, easy to use, and provides basic insights into the performance of your website.


Other good options include SEOSiteCheckup and Screaming Frog SEO Spider.

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