Validating Community Demand
Questions to ask yourself before you start building Not all communities need to exist. Use the following questions to test whether or not this is something the market is missing. Are my peers struggling with the same issue that I am solving for? Leverage LinkedIn, Twitter, and your existing network to find your target audience. […]
Hacking Community Organic Growth
How to convert your early adopters into community ambassadors Organic growth is the holy grail for any community. When starting out, your first goal is to get your first members to say “yes”. Your second goal is to convert those same members into ambassadors to spread the word on your behalf. Pleasing your early adopters […]
The Solopreneur Curriculum
Necessary information to make money on the internet The fastest way to increasing your earning power is by increasing your skillset. In order to increase your skill, you can either teach yourself through experimentation, or you can follow the hard-earned lessons from experts. One of these options is slow, and the other option allows you […]
Three keys to a better onboarding experience
First impressions matter. Good onboarding experiences result in users taking the actions steps you want in order for the community to stay relevant and engaging. Bad onboarding experiences result in users abandoning and never coming back. Here are three things that a great onboarding experience should do. Make new users feel welcome. Provide immediate value, […]
Seven keys to building a winning email marketing strategy
Email is the best way to communicate to your customers. You own the audience, you control the content, and you can use this channel to build brand equity that compounds each week. Here are a few things we’ve done to build a winning email marketing strategy for ourselves. Segment your audience. Not all followers are […]
Four benefits of staying on a content and consistently sharing on the internet
Creating content on the internet is an asymmetric bet. If you do it wrong, nobody pays attention to you. If you do it right, your life can change for the better. A lot of people creating content burn out before they get lucky. Here are four reasons to keep going. You expand your network. Sharing […]
Six takeaways from producing weekly content for two years
We’ve put out >250 pieces of content over the past two years. Our first piece of content was terrible, and it’s slowly gotten better from there. Here are all the lessons we’ve learned through this process. People crave aggregation. The information age has resulted in too much content from too many sources. […]
50 brutally honest takeaways about my time in venture capital
There are not enough good companies out there to justify the amount of venture funds in existence. It used to be a requirement for VCs to have company building experience, but that has gone away as more funds have popped up. The advice you get from most VCs today is based on something they read […]
112 life lessons from the first half off 2022
Your rating system changes based on the environment you create. If you’re around 6’s all the time, eventually you forget 10’s exist. Every dollar you invest in somebody else is an implicit bet against yourself. Luck is the macro result of thousands of micro actions. Death by domestication is the worst way to die. Nobody […]
Ten ways to get better results from your landing page
98% of websites suck. Vague copy + boilerplate design = boring results Here are ten ways you can stand out from the pack and convert more traffic. Dumb down your copy. Business jargon is the worst. Nobody cares about how complex your solution is. Focus on what is important, and communicate that through copy. Try writing like […]