Creating content on the internet is an asymmetric bet.
If you do it wrong, nobody pays attention to you. If you do it right, your life can change for the better.
A lot of people creating content burn out before they get lucky.
Here are four reasons to keep going.
- You expand your network. Sharing work gives you more chances to connect with other interesting people within your niche.
- You establish yourself as an expert and own mindshare with your audience. This lends itself to more opportunities coming your way.
- Your surface area increases. If you plan to monetize attention through advertisements, this gives you more opportunity to do that.
- You become easier to find. Fortune favors those that consistently share their work.