Set up your website with Squarespace
Your website is your online homebase: you might have countless social profiles, portfolio pages, and more than one account on different online marketplaces, but your website is the place where you can tie it all together, provide context for your work, and build direct, authentic connections with your audience. Whether you’re creating your first passion […]
How we use Visible for reporting
Data collection This part is easy, and we just plug into existing software tools that we use for data collection. We use Google Sheets, Stripe, and Mercury, and there are a number of other integrations supported. Data visualization Their software makes it easy to package up collected data and report on it in real-time. You […]
How we improved email open rates with better headlines
Getting people to consistently open your emails is a daunting task. Email marketers and newsletter writers evaluate themselves primarily on two metrics: open rate and click-through rate. Open rate is a proxy for how well you capture attention; click-through rate is a proxy for how well you turn that attention into action. The average email […]
Confluence.VC 2021 Recap
2021 was crazy. We were able to turn this community into a business, and we were only able to do that because of the support from each of you. Whether you pay us with money or your attention – thank you for helping us get this thing off the ground. Our 2021 recap linked below […]
How the best online communities monetize
Biggest takeaways from this research: Layering monetization options makes communities antifragile. If you are too reliant on one source, that source becomes a liability. “Build distribution, then build whatever you want.” All of the community builders featured here used their followings to attract a community of likeminded people. Build content magnets, then use your community […]
The community income opportunity
Why do people join online communities? For most, it is a combination of the following: Growth and development – through learning and asking questions they can’t find anywhere else Increased network – through better connection to likeminded individuals Better job opportunities – through an increased network and exposure to roles before they are shared in […]
Community strategy: curating value
More information doesn’t equal more value. Millions of pieces of digital content are being pushed out every day through Twitter, YouTube, newsletters, blogs, TikTok, or any other medium. We’re only as smart as the knowledge we consume, and this abundance of content has made it harder for us to consume the right knowledge. People are […]
Community strategy: defining your audience
Don’t overthink this. Your intended audience are the people you are building for. These are the people that will find value for the solution you’ve built. They struggle with the same problems that you have, and they are more likely to say “yes” to you. You can segment based on industry, role or title, demographics, […]
How to Find Your Target Audience
$37 billion is wasted every year from ads that fail to engage the target audience. You don’t want to be part of this statistic, so what do you do? The correct answer is segmenting your audience, but there is a lot to unpack there. What are some types of audience segments? Audiences can be segmented […]
Leverage Communities to Find Your First 100 Customers
Ideas for you to find customers without spending on ads As people spend more time in front of a computer, there becomes a bigger opportunity to find your ideal customers behind a screen rather than in-person. In every industry, there are a handful of places where people hang out online. Meet them there, provide something […]