- Every company is a media company. Tell your own story, or run the risk of somebody else ruining it.
- Creating content for somebody else is the same as building with legos and learning a new language.
- If you want opinionated clients, work in writing or design.
- Google focuses on quality over quantity. If you create a website that people spend time on, you’ll be rewarded with site visitors.
- The more transactional your writers are, the more time you’ll have to monitor their work.
- Commodity money has resulted in artificial moats around businesses. The best businesses invest into real moats, and content is becoming one of those moats.