Dustin McCaffree (Founder @ Marvel) on winning the SEO game

  • Every company is a media company. Tell your own story, or run the risk of somebody else ruining it.
  • Creating content for somebody else is the same as building with legos and learning a new language.
  • If you want opinionated clients, work in writing or design.
  • Google focuses on quality over quantity. If you create a website that people spend time on, you’ll be rewarded with site visitors.
  • The more transactional your writers are, the more time you’ll have to monitor their work.
  • Commodity money has resulted in artificial moats around businesses. The best businesses invest into real moats, and content is becoming one of those moats.