- Fundraising is a game of endurance.
- Peacocking: standing out in the most authenticate way you know how
- Find creative ways to grow an audience —> unlock more opportunities
- On LinkedIn, many people select “self-employed”. Ariana owned this page and authenticated all of these followers and rolled them into Conscience’s following.
- The intersection of science and consumer is underserved.
- Consumer allows you to get immediate signals. There are no internal startup competitions. More clear signals.
- Helping founders close rounds quickly is one of the best ways to build good will with the founder community.
- Some deal breakers when evaluating founders: a lack of integrity, lack of passion, lack of confidence
- Understanding founder psychology is incredibly important at the earliest stages. Understanding a founder is 70% of the diligence process.
- “VC is one big game of telephone.” People talk so make sure that you are memorable when you get a first impression.
- Doing your diligence before a call make you memorable to those you connect with.
- Overdeliver and people will keep bringing opportunities to you.
- Decompressing is critical in order to separate work from life. Ariana does this by matchmaking, writes poetry, and listening to obscure musical artists.
- Fund I is for parents, Fund II is for me, Fund III is for everybody else.
- Changing your time horizon changes your perspective.
- More time in the process = more work going into the pass email.
- How do you take action? Create something that adds value and opportunities will come to you.