Ariana Thacker (Founding Partner @ Conscience VC) on raising a first-time fund

  • Fundraising is a game of endurance.
  • Peacocking: standing out in the most authenticate way you know how
  • Find creative ways to grow an audience ā€”> unlock more opportunities
  • On LinkedIn, many people select “self-employed”. Ariana owned this page and authenticated all of these followers and rolled them into Conscience’s following.
  • The intersection of science and consumer is underserved.
  • Consumer allows you to get immediate signals. There are no internal startup competitions. More clear signals.
  • Helping founders close rounds quickly is one of the best ways to build good will with the founder community.
  • Some deal breakers when evaluating founders: a lack of integrity, lack of passion, lack of confidence
  • Understanding founder psychology is incredibly important at the earliest stages. Understanding a founder is 70% of the diligence process.
  • “VC is one big game of telephone.” People talk so make sure that you are memorable when you get a first impression.
  • Doing your diligence before a call make you memorable to those you connect with.
  • Overdeliver and people will keep bringing opportunities to you.
  • Decompressing is critical in order to separate work from life. Ariana does this by matchmaking, writes poetry, and listening to obscure musical artists.
  • Fund I is for parents, Fund II is for me, Fund III is for everybody else.
  • Changing your time horizon changes your perspective.
  • More time in the process = more work going into the pass email.
  • How do you take action? Create something that adds value and opportunities will come to you.