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13 Lessons from Elad Gil (Angel Investor)

Elad Gil (@eladgil) is one of the best angel investors of all time.ย 

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His portfolio speaks for itself (Notion, Airtable, Coinbase, Airbnb, and others), and founders consistently mention him as the best investor on their cap table.ย 

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Here are 13 takeaways from studying Elad, his career, and his investment philosophy.

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Elad Gil

Lessons

  • Invest in relationships before you need them. Desperate โ€œget to know youโ€ tours get sniffed out easily.

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  • When choosing a career, network, market, optionality, and brand matter more than you think. Title and compensation don’t mean much in the short term.

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  • Startups allow people early or stuck in their careers to jump a few steps ahead. This only applies if you’re willing to overlook status for a few years in the beginning.

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  • Back โ€œrevengeโ€ founders. These are founders who had their previous company taken from them in one form or the other. Chips on shoulders put chips in pockets.

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  • Lack of desperation equals lack of a startup. People in high-status positions rarely start something new because they’ve already made it. They’ve lost that hunger.

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  • Capital efficiency has two main drivers. Either the product warrants large sums of payment from customers or the operation is run efficiently.

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  • Bootstrap as a default option. If you can grow organically and optimally without hiring a massive team and increasing expenses it is great to do so.

Quotes

โ€œThe general model for successful tech companies, contrary to myth and legend, is that they become distribution-centric rather than product-centric. They become a distribution channel, so they can get to the world. And then they put many new products through that distribution channel.โ€

โ€œA really great executive is about six to twelve months ahead of the curve. Theyโ€™re already planning for and acting on things that are going to be important six to twelve months in the future. A decent executive is delivering in real time, now to one to three months in advance.โ€

โ€œI think network effects are great, but in a sense theyโ€™re a little overrated. The problem with network effects is they unwind just as fast. And so theyโ€™re great while they last, but when they reverse, they reverse viciously.โ€

โ€œAll startup advice is only useful in context, and I am a firm believer that the only good generic startup advice is that there is no good generic startup advice.โ€

โ€œTwo of the most motivating forces are the excitement of something new, and the excitement of winning.โ€

โ€œThere are also investors who are good at one thing but think they are great at another. E.g. someone with a broad network (supervaluable!) who thinks they also have good product advice (when they don't). Sometimes as a founder you need to just listen politely, nod your head, and then go get back to building an amazing product.โ€

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