- You can’t fake authenticity when building community.
- Being community-driven internally + investing in community-driven companies is the way to create alpha.
- Areas to watch: creator economy, future of work, fintech
- By having every partner focused on their own unique angle, you are able to cover so much more ground and have an in-house expert on most topics.
- Productizing yourself is a cheat code. Doing this also creates goodwill with everybody you speak with.
- The goal is to get out of the way. Once you reach a certain scale, you can’t help everybody.
- The core of starting any community is the “why”. What is the purpose of creating this organism?
- Don’t believe anybody that gives you a blueprint. Community building continues to evolve. You have to be extremely agile in order to master this.
- Community-as-a-moat is an amazing go-to-market strategy.
- “Do you customers identify as members?”
- “Do these community members have a space to create value for each other?”
- “Do they create a top of funnel sales pipeline?”
- Community-driven companies have better margins, lower churn, better CAC, and create a hiring pipeline.