- The only way to solve problems is to understand them first. The best way to understand problems is to interview a ton of people.
- Every sales motion is different.
- Be experimental for different ICPs.
- Product-led sales is when you’re using existing customer base as the primary funnel for go-to-market.
- The majority of software companies are mentioning PLG in S-1’s. Each group of stakeholders prefer this over traditional sales.
- If you can build the category, you win.