Alexa Grabell (Co-Founder & CEO @ Pocus) on branding as a PLG company

  • The only way to solve problems is to understand them first. The best way to understand problems is to interview a ton of people.
  • Every sales motion is different.
  • Be experimental for different ICPs.
  • Product-led sales is when you’re using existing customer base as the primary funnel for go-to-market.
  • The majority of software companies are mentioning PLG in S-1’s. Each group of stakeholders prefer this over traditional sales.
  • If you can build the category, you win.