People are incentivized to contribute to something if they own (or feel like they own) a part of it.
Why do people invest into home improvements? Because they own the home equity and those improvements increase their equity value.
Why do retail investors tune into earnings calls for Fortune 500 companies? Because they own a small piece of that business and want to see the value of their equity grow.
The same principles apply to building an online community.
Here are five ways we’ve improved our community by giving our members an owners’ mindset.