How to build community around your publication

Writing for an audience is about more than publishing posts; it’s about bringing people together over a shared topic or perspective on the world. Community-building often gets us excited to jump into the what, how, where, and when of organizing. Publish a post! Start a Slack group! Host a conference! But these tactics are more effective when you first […]

How we improved email open rates with better headlines

Getting people to consistently open your emails is a daunting task. Email marketers and newsletter writers evaluate themselves primarily on two metrics: open rate and click-through rate. Open rate is a proxy for how well you capture attention; click-through rate is a proxy for how well you turn that attention into action. The average email […]